Haas Automation: Building a faster, simpler, and more reliable AEM platform with Adobe Experience Manager and Cyber64
CHALLENGE
Haas Automation is one of the world’s largest manufacturers of CNC machine tools, renowned for precision, performance, and innovation. As a long-term partner of the Haas F1 Team, the company embodies speed — not just on the racetrack, but across its global operations and customer experience.
However, managing a complex, multilingual digital ecosystem across multiple markets presented new challenges. The company’s Adobe Experience Manager (AEM) platform supported a vast global website network, yet scalability, performance, and team coordination across regions had become increasingly demanding.
Key challenges included:
- Fragmented digital operations: Multiple websites and markets running on separate workflows slowed time-to-market.
- Limited automation and testing: Manual QA and maintenance processes risked downtime and inconsistencies.
- Distributed global teams: Coordinating development between the U.S., Croatia, Morocco, and Australia required a more agile, synchronized structure.
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To maintain its competitive edge, Haas needed a digital transformation partner who could unify its systems, optimize AEM performance, and introduce modern agile methodologies tailored for a distributed, high-velocity environment.
SOLUTION
Cyber64 partnered with Haas Automation to build a globally distributed, agile AEM development model — focused on scalability, automation, and technical excellence.
Together, we introduced structured agile processes, optimized platform performance, and created an operational framework that empowered Haas to deliver faster, more reliable digital experiences worldwide.
Key activities included:
Agile Transformation & Scrum Implementation:
Introduced Scrum practices and QA Pyramid frameworks (Unit, Integration, Performance, UI, Manual) to enhance development speed, visibility, and quality assurance.Solr Search Integration:
Integrated Solr to power advanced search capabilities, improving user experience and boosting search usage by over 200x.Multi-Site and Market Rollouts:
Launched 8,000+ products and pages across global markets, establishing unified templates and site management for consistent, efficient updates.Automation of On-Prem Server Maintenance:
Automated server maintenance tasks, minimizing manual intervention and downtime.AEM Upgrades and Maintenance:
Upgraded multiple AEM versions with continuous service-pack and backlog management, ensuring the platform stayed secure, performant, and future-ready.Reduced Component Complexity:
Streamlined the component library and templates, significantly improving reusability, maintainability, and site performance.Cross-Regional Team Enablement:
Built a high-performing distributed development team across four continents, establishing transparent workflows and leveraging time-zone differences to sustain 24-hour productivity.
RESULTS
By introducing agile AEM development and automation at scale, Cyber64 helped Haas Automation transform its digital ecosystem into a faster, more efficient, and globally unified platform.
• 200x increase in site search engagement following Solr integration.
• 16x acceleration in development and release cycles through agile processes.
• 80% of operations automated, reducing manual overhead and risk of error.
• 27 new markets and languages successfully launched.
• Significant reduction in components, boosting reusability and performance.
Today, Haas Automation’s digital ecosystem operates with the same precision and speed that define its engineering excellence — delivering seamless experiences for customers and partners around the world.
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Joseph N., Digital Marketing Manager @ Haas Automation
“For the past four years, our collaboration with Cyber64 has been nothing short of exceptional. In our digital transformation journey, Cyber64 has been an invaluable ally — providing unwavering support, meticulous documentation, and technical excellence, particularly in Adobe Experience Manager (AEM) and Hybris.
Their QA team has established a comprehensive testing pyramid, ensuring every layer of our software is validated and reliable. What sets Cyber64 apart is their ability to understand our business and translate it seamlessly into high-level technical solutions.
Cyber64 has been instrumental in helping us maintain agility, improve delivery speed, and expand our digital reach globally. We look forward to continuing this partnership and achieving even greater milestones together.”
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