Creating accessible digital experiences is key to building a more inclusive world. When we design with accessibility in mind, we enable people of all abilities to engage with and enjoy digital content. This blog offers practical tips to help you design with empathy and ensure everyone has equal access to your platform or product.
Designing for accessibilIty: 10 essential tips for inclusive UX
Creating accessible digital experiences is key to building a more inclusive world. When we design with accessibility in mind, we enable people of all abilities to engage with and enjoy digital content. This blog offers practical tips to help you design with empathy and ensure everyone has equal access to your platform or product.
Understanding accessibility in UX design
What Is Accessibility in UX?
Accessibility in UX design refers to the practice of creating products and services that can be used by people with various disabilities, including visual, auditory, motor, and cognitive impairments. The goal is to provide equal access to information and functionalities, ensuring that users can interact with digital products seamlessly.
The importance of inclusive design
Inclusive design goes beyond merely meeting legal requirements. It fosters a sense of belonging and empowerment among users with disabilities. When we design for accessibility, we not only enhance the user experience for individuals with disabilities but also improve overall usability for everyone. Accessible design can benefit older adults, individuals with temporary disabilities, and users in challenging environments.
Guidelines across the EU require all public and commercial websites to comply with accessibility standards by June, 2025, with indications that the U.S. and Canada will implement similar requirements.
According to the World Health Organization's 2021 report on disability, around 15% of the global population experiences some form of disability, with the percentage slightly higher in regions like the Americas and Europe. For example, studies indicate that nearly 26% of adults in the U.S. have some form of disability, underscoring the importance of accessible design for digital content. This global perspective highlights the role of inclusive UX in reaching and supporting all users.
4 key principles of accessible design
- Perceivable information - all users must be able to perceive the information presented. This means providing text alternatives for non-text content, ensuring that videos have captions, and using sufficient contrast between text and background colors.
- Operable interfaces - users should be able to operate all interface elements using various methods. This includes keyboard navigation for those who cannot use a mouse and ensuring that interactive elements are easily accessible and usable.
- Understandable content - information and interface operations must be clear and understandable. Avoid jargon, use simple language, and provide clear instructions. Additionally, ensure that the website or application behaves in predictable ways.
- Robust compatibility - ensure that your design works across a wide range of devices and user agents, including assistive technologies. Testing on different platforms and devices is crucial to ensure compatibility.
1. Use Semantic HTML for Structure and Accessibility
Semantic HTML provides meaning to the web content, allowing assistive technologies to understand the structure and purpose of elements. Use appropriate HTML tags for headings, lists, and links. This not only aids accessibility but also enhances search engine optimization (SEO) and improves the overall organization of your content.
2. Ensure Full Keyboard Navigation for All Interactive Elements
Many users rely on keyboard navigation to interact with websites. Ensure that all interactive elements, such as buttons and links, can be accessed and operated using the keyboard alone. Implement focus states to indicate which element is currently selected, making it easier for users to navigate.
3. Provide Text Alternatives for All Visual Content
Always provide text alternatives for non-text content, such as images, icons, and videos. Use descriptive alt text for images to convey their purpose and meaning. For videos, include captions and transcripts to ensure that users who are deaf or hard of hearing can access the information.
4. Optimize Color Contrast for Readability
Color contrast is crucial for readability. Ensure that there is sufficient contrast between text and background colors. Use tools like the WebAIM Contrast Checker to evaluate your color choices. Additionally, avoid using color as the only means of conveying information. Combine color with text labels or patterns to ensure clarity.
5. Implement Responsive Design for Multi-Device Accessibility
Responsive design ensures that your website or application is accessible across various devices and screen sizes. This is especially important for users with visual impairments who may use screen magnifiers or other assistive technologies. Test your designs on different devices to ensure a consistent and user-friendly experience.
6. Conduct User Testing with People of Diverse Abilities
User testing is an essential part of the design process. Engage users with disabilities to test your designs and provide feedback. This will help you identify potential barriers and areas for improvement. Incorporate their insights into your design iterations to create a more inclusive experience.
7. Follow WCAG and Other Accessibility Guidelines
Familiarize yourself with established accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG). These guidelines provide a comprehensive framework for creating accessible web content. Strive to meet at least Level AA conformance, which covers a broad range of accessibility criteria.
Emerging legislation emphasizes the need for digital accessibility, with the European Accessibility Act and similar guidelines across the U.S. and Canada indicating that all public and commercial websites must comply with accessibility standards by 2025. This mandate requires websites to adhere to the Web Content Accessibility Guidelines (WCAG), particularly aiming for Level AA compliance. Ensuring accessible design will not only meet these legal standards but also avoid potential fines, making it essential for businesses to start preparing now for these impending requirements.
8. Provide Clear and Consistent Navigation
Clear navigation is essential for all users, but it is particularly important for those with cognitive impairments. Use clear labels for menu items, and maintain a consistent layout throughout the site. Breadcrumbs can also help users understand their location within the site and navigate back easily.
9. Avoid Time Constraints on Tasks
Many users may require more time to complete tasks, especially those using assistive technologies. Avoid implementing time limits on tasks or provide options for users to extend time limits if necessary. This ensures that users can engage with your content at their own pace.
10. Educate Your Team on Accessibility Standards
Accessibility should be a priority for your entire team, not just the designers. Educate developers, product managers, and other stakeholders about the importance of accessibility and inclusive design. Foster a culture that values diversity and inclusivity, ensuring that everyone understands their role in creating accessible experiences.
Creating accessible digital experiences is more than a requirement—it’s a commitment to quality and inclusivity that strengthens your brand and broadens your reach. By making your digital platforms accessible to all, you not only enhance usability but also build a reputation of trust and forward-thinking.
Ready to transform your user experience with accessibility-focused design? Partner with Cyber64, and let’s work together to make your digital presence as inclusive as it is innovative. Reach out today and discover how Cyber64 can be your trusted ally in achieving accessible, impactful design for everyone.
Meet Paula Srdanović, our UX/UI Designer and multimedia specialist whose innovative vision shapes user-centered experiences. With a background in multimedia from the University of Zagreb and hands-on expertise across design, accessibility, and user research, Paula brings both a creative and analytical approach to every project. Passionate about inclusive design, she crafts intuitive interfaces that bridge aesthetics and functionality, ensuring seamless interactions for all users.
Meet Paula Srdanović, our UX/UI Designer and multimedia specialist whose innovative vision shapes user-centered experiences. With a background in multimedia from the University of Zagreb and hands-on expertise across design, accessibility, and user research, Paula brings both a creative and analytical approach to every project. Passionate about inclusive design, she crafts intuitive interfaces that bridge aesthetics and functionality, ensuring seamless interactions for all users.
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