With Edge Delivery, you'll experience a dramatic reduction in latency, the delay between a user's request and the delivery of content. This means faster page load times, smoother video playback, and an overall more responsive user experience. As a result, your audience will stay engaged, their attention captivated by your exceptional content delivery.
Website speed is not just a matter of user experience; it's a critical factor that directly impacts your bottom line. A study by Google found that a one-second delay in page load time can lead to a 7% reduction in conversions. Another study by Radware found that a 2-second delay in page load time can increase bounce rates by 32%.
EDS works by caching your website's static content, such as images, CSS, and JavaScript files, on edge servers located closer to your users. This means that users can access your content much faster than if it were served from your origin server, which can be thousands of miles away.
The benefits of this performance boost are numerous, including:
- Increased conversions: Faster page load times lead to increased user engagement, which in turn can lead to more conversions.
- Improved SEO: Search engines favor websites that load quickly, which can help you improve your organic search rankings.
- Reduced bounce rates: Users are more likely to stay on a website that loads quickly, which can help reduce bounce rates and improve your average session duration.
EDS has been shown to have a significant impact on website performance and visitor engagement. For example, a case study by Adobe found that a major retailer saw a 20% increase in conversions and a 15% decrease in bounce rates after implementing EDS.