Every platform works well in isolation, but both value and risk live in the space between them.
Your CMS publishes content but doesn't know which customer is viewing it because the personalisation data lives in the CDP. Your commerce platform has product information that's out of sync with the PIM because the integration runs on a nightly batch. Your DAM has the right assets but the CMS pulls from a cached version that's three revisions old.
These aren't edge cases. They're the reality of enterprise digital stacks where platforms were implemented in sequence, often by different partners, with integration treated as an afterthought rather than a discipline. Integration architecture should connect your CMS and digital experience platforms with the broader enterprise stack cleanly, reliably, and in a way that scales as the ecosystem evolves.
Integration architecture is the most unloved discipline in the enterprise stack, and the one that determines whether everything else works
Most integration projects start as point-to-point connections. Each point works in isolation, but as the number of connections grows, the architecture becomes a web of dependencies that nobody can fully map and everyone is afraid to touch. A change in one system breaks a downstream flow in another. Moving from point-to-point to a governed integration architecture is what turns a collection of platforms into a functioning ecosystem.
Good integration makes a platform more valuable. Bad integration makes every platform a liability.
When integrations work well, the benefits compound across the entire ecosystem. Personalisation becomes more accurate because the CDP receives real-time behavioural data from the CMS. Content gets to market faster because assets flow from DAM to CMS to commerce without manual uploads. Marketing campaigns perform better because segmentation is consistent across channels.
When integrations are fragile, the opposite happens: every platform underperforms because the data it relies on is stale, incomplete, or inconsistent. Teams build workarounds, manual reconciliation becomes a weekly ritual, and eventually the organisation starts blaming the platforms for problems that are actually integration architecture problems.
Adobe Experience Cloud integration
RT-CDP, Adobe Target, Customer Journey Analytics, Journey Optimizer, Workfront, Campaign, and Marketo — connected to your CMS and commerce platforms with proper data flow, audience synchronisation, and event-driven triggers.
Enterprise ecosystem wiring
Salesforce CRM and Marketing Cloud, SAP Commerce Cloud, ERP systems, PIM, and marketing automation platforms. Architecture design, API integration, middleware configuration, and data flow governance across the full stack.
The work speaks for itself
Every project here started with a conversation about a business problem, not a technology wishlist. Have a look at how we think, how we work, and what our clients walked away with.
Get in touch
We start by understanding your goals, then build a clear AI roadmap tailored to you—selecting the right tools, making your data work for you.
Matija Kovaček